Out-Of-Home is the ‘most sustainable Ad platform’
Out-Of-Home Advertising is the 'most sustainable Ad platform' AdWord.ie and James Byrne, Marketing Manager, PML Group.OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to a new UK study.The study by KPMG measured the power consumption and carbon footprint of six main advertising media channels: email, OOH, online, print, radio and TV.OOH is a one-to-many platform, with each advertisement being seen by many people. This makes it an incredibly power efficient medium for reaching large numbers of people.The findings are consistent with a similar study that KPMG conducted in France.This positive report...